On April 30th, our payment processor experienced a temporary outage that resulted in failed transactions on our websites.
We're happy to report that everything is now fully restored and working as expected.
We apologize for the inconvenience this may have caused.
- DNA SWAG
Born on the River. Worn Everywhere.
What started as the Saint John River’s most talked-about boat has become more than a ride — it’s a lifestyle. The river made us, the parties defined us, and now the legend lives on in every stitch of our swag.
Classic cowboy staples, each piece is designed to carry the energy of the river wherever life takes you. Whether you’re on the water, around the fire, or out on the town, this is gear that stands for more than fashion — it’s about community, freedom, and living unapologetically.
🔥 This isn’t just merch. It’s a movement.
- Please take a moment to verify your sizes before checking out.
Please allow 2 to 3 weeks for production before you receive your merch!-
